Zappos discovered that while users were 13 times more likely to share a purchase on Pinterest than on Twitter, posts on Twitter generated the most revenue. And by some distance, too, with Twitter referrals averaging $33.66 per order, more than fifteen times that of Facebook ($2.08 per order) and twenty-five times that of Pinterest (just 75 cents per order). Even combined, Twitter?s purchase power is more than ten times that of these other channels.
?Even if a person has 100,000 followers on Pinterest and she pins something to a board called ?Stuff I Love,? that?s not as big a deal as an endorsement tweeted to 10,000 followers.??
Source: http://feedproxy.google.com/~r/EmergentFuturesTumblelog/~3/PPMymfiaaUQ/30645791567
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