This is part 2 of a blog post series on the 7 step process which any technophobe can do to win more business from their blog. In this 2nd part we look at steps 3-7 in the process.
Step 3: Start a discussion online about the blog post. This is where you go to the forums that you are active in and pose a question about inheritance tax planning. Asking the members of the group, who are potential prospects rather than your peers, what experience they have had of inheritance tax planning and then sharing a link to your success story.
Step 4: Go through your client list and identify who might be interested in the service you have been blogging about, i.e. inheritance tax planning. Send a nice friendly, keeping in touch email, to these clients and prospects to share with them your latest blog post. Remember to include in the email something about, you are happy to have a conversation with them about inheritance tax planning.
Step 5: Go through your network and list of introducers. Send them a keeping in touch email, and include the link to the blog post you have written. Put a soft line in the email about if they know anyone else in these circumstances, please feel free to introduce them to you.
Step 6: Put the blog into a list of common subject areas that potential clients may ask you about. I.e. have a list of blogs on the theme of inheritance tax planning.? Every month, go through clients, prospects, introducers who you have on a ?nurture? or ?keep regularly in touch list?, and send them out a link to a blog post that you have written which they may find valuable and interesting.
Step 7: When you have several blog posts on a common theme, e.g. inheritance tax planning, put these together into a guide or white paper. Give this guide away, in return for an email address, for visitors to your website. Offer to send this guide out to prospects or people who have expressed an interest in inheritance tax planning. Go back through your list of prospects, clients or introducers who have expressed an interest in inheritance tax planning and send them your new guide.
How do you sweat the assets in your blog?
Related posts:
- A 7-step process which any technophobe could do to really sweat their blog to win business
- 21 reasons why people have stopped reading your blog
- 27 new (and not so new) ways to keep in touch with your network
- 7 ways to get your blog noticed by the people who matter
- How to use Twitter to stay in touch with people who really matter to you
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